What Are Keywords? How to Use Them for SEO

What Are Keywords? How to Use Them for SEO

Keyword research is one of the most critical parts of any SEO strategy. Keywords are the words and phrases your website will appear for when you search on Google, Bing, or any other major search engine. For example, if I were to type in “flowers near me” into Google and then click on my address bar to reach my city page (which has been optimized for local searches), it would look like this:

What Are Keywords?

Keywords are the words or phrases that people search for online. They’re used to describe the content of a webpage and help you rank higher on search engines.

For example, if your company sells products related to “coffee,” then one of your keywords could be “coffee beans” or “coffee maker.” These terms tell Google about who you are and what kind of content you produce and how relevant it is to those searching for them!

How to Use Targeted Keywords for SEO

When you’re looking to optimize your website, there are a few things you need to know. First and foremost, keywords are the words or phrases that people use when they’re searching online.

The more specific a keyword is, the better it can be used as an effective tool for SEO (search engine optimization). For example: “Buy best backpacks” is much more useful than “Backpacks.” A lot of times people will try using broad keywords that don’t really fit with their topic or brand because they think it’s easier but this isn’t always true—you’ll see what I mean later on when we talk about off-page SEO!

If you want more than just one page of content optimized for certain keywords then go ahead but don’t forget about off-page optimization too: social media posts/pages etc., if possible have those relevant too so even if someone doesn’t click through from Google directly onto Facebook etcetera…they might still find out about something interesting through friends who do know about it already 🙂

How to Find Keywords for Your Website

Keywords are the words that people search for on Google, and they’re also the words that they type into a search engine to find information. For example, if you were looking for a hotel in New York City, your keyword search might be “hotel New York.” Keywords are important because they can help you rank higher in Google’s search results if your website has content that is relevant to these keywords (and if those keywords are searched often enough), it will show up more prominently on Google’s homepage when someone searches “hotel New York.”

MozBar Chrome Extension

MozBar is a free Chrome extension that shows you the most important SEO metrics for any web page. It’s a great way to learn about SEO, and it’s also easy to use.

  • MozBar shows you the top keywords used in your content, as well as how many times each keyword has been used (and what position).
  • You can see which terms are more competitive than others; these are called “keyword clusters” in Moz’s parlance and will give you an idea of how much competition there is for each term on your site at present time.

Google Autocomplete Suggestions

Google Autocomplete is a feature that allows users to enter a word or phrase into the search bar and see what suggestions Google gives them. You can use this feature to get an idea of how your target audience might react to certain keywords, but it’s not always accurate.

For example, if you type “buy” into the search bar on Google, you’ll see results like “bought ticket masters,” which suggests that people are searching for tickets at Ticket Masters. That doesn’t tell us much about what kind of tickets they want or where they’d buy them from (which may be important).

If instead we typed in “buy tickets,” we’d get different suggestions:

  • Buy concert tickets online – 100% secure! * Buy concert tickets locally – no fees involved!

Let Google Tell You What People Are Searching For

Let’s say you’re trying to rank a website for the keyword “golf.” The first thing you should do is check Google Autocomplete. You can find this by going to Google.com and typing in your keyword. If there are any suggestions that match what you’re looking for, then those are keywords!

Keyword research is essential for successful SEO.

Keyword research is essential for successful SEO. A keyword is a word or phrase that describes your website and its content, such as “pregnancy advice” or “how to get pregnant.”

The process of finding keywords for your site involves brainstorming, analyzing competition and coming up with ideas on what words would best describe your content. You can use tools like Google AdWords Keyword Planner or SEMrush Keywords Tool to help you find the right keywords for your business (and if you don’t have time for this yet, then start by finding out which ones are most important).


We hope you enjoyed reading this article. Keyword research is essential for successful SEO, and we hope that you learned more about how to do keyword research in today’s post. If you have any questions or comments, please let us know!

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