How Many Followers Do You Need to Make Money on Instagram?

How Many Followers Do You Need to Make Money on Instagram?


The Instagram algorithm is constantly changing, and the platform is constantly evolving. But one thing that hasn’t changed in a long time is how many followers are required to make money on Instagram and how little it really takes. You might think that having lots of followers will help you to afford expensive retweets or likes from other brands, but it’s actually more important to focus on what type of content you’re creating rather than how many people are clicking through your profile. If you want to make money on Instagram, it’s best to have as few (or as many) followers as possible but if you need more than 10,000 for your content strategy, here’s what I found out:

Number of Instagram Followers

The number of followers you need to make money on Instagram is a bit tricky to define. It’s important to consider the following:

  • You need enough people interested in your content. If they don’t like what you have to say or they don’t see value in it, they won’t be likely to follow you or buy from you.
  • You also need enough people who can afford your products or services, so that when they do decide to buy something from you, there’s some sort of barrier between them and the purchase (like an expensive pair of sneakers).

Engagement Rate

Engagement rate is the number of likes and comments on your posts. A higher engagement rate means that more people like what you post, which can be an indicator of how good your content is. It can also show how much people trust you as a brand by showing that they’re interested in what you have to say.

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Content Quality

  • Use high-quality photos.
  • Use high-quality videos.
  • Use high-quality captions for your Instagram posts.
  • Use hashtags that are relevant to your brand and audience, but not too many or too few (for example: 10 tags is good; 20 is too much).
  • Be sure to tag all of the locations where you’re taking pictures in real life (using geo-tagging) so that people can find them easily on their own accounts or search engines (like Google Maps).


A lot of people neglect to think about the importance of personality.

Personality is one of the most important factors when it comes to becoming popular on social media, especially Instagram. It’s also an element that can make or break your business and brand. If you want to be successful with your IG account and make money from it, then you need to focus on having a unique personality that fits well with your brand or product.

You should try being funny because people love funny things! You should be relatable because we all have something in common with each other (even if we don’t know it yet). Be yourself fully—that means not trying too hard! And finally: always be authentic in every single thing you do online whether it’s posting photos or videos etcetera.”

Personal Branding

Personal branding is the process of promoting your personal image, and it’s one of the most important aspects of building a strong personal brand.

  • Personal brands are built by telling stories about who you are and what motivates you. This can be done through things like posts, videos, photos or even just conversations with others about certain topics or ideas.
  • People love when they can connect with others on an emotional level it makes them feel good! So try incorporating some emotion into your content if possible even if that means making something funny or silly (or even dark). It’s all about being consistent with who YOU are as an individual!
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The first step to starting a successful business on Instagram is to find a niche that you are passionate about. If the market for your product or service is not big enough, then it will be difficult for you to make money from it. You need to find something that people love and want, but also something where there is room for growth and expansion.

You can realistically make a living on Instagram with less than 10,000 followers.

You can realistically make a living on Instagram with less than 10,000 followers. This is because you don’t have to be super popular or even well known to get paid through ads and sponsorships. If your goal is to just make some money while using the platform as a way to promote yourself and your brand, then 10,000 followers isn’t enough.

If you want to grow your business and make serious money from Instagram ads alone and we’re not saying that there’s anything wrong with this at all then you’ll need at least 100k+ followers before starting out with sponsored posts or getting hired by brands themselves as an influencer (which is how many big brands go about hiring influencers).


Remember, you don’t need to have hundreds of thousands of followers to be successful on Instagram. It’s important to have a target audience in mind when creating your content, and then targeting your audience by using hashtags that relate to what they are looking for. The more creative or unique the content is, the less likely people will scroll by without stopping and engaging with it at least once.

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